Creativity essential for Small Businesses

Take a little break, have a cup of tea and get Creative!

Creativity as a small business owner is critical for success. A new idea can transform your business in an instant and drive it towards success. However, as a business owner, you may become uninspired, focused on the day-to-day running of your business. So the question is, how can we keep our creativity flowing?

Creativity lays cocooned inside each of us. It is often buried by a pile of routine, professionalism, responsibility, and “grown up” appearance. Sometimes the spark of creativity is dimmed by criticism, duty or simple neglect.

Nevertheless, it is always possible to reawaken your dormant creativity. The benefits of being more creative will then flow through all of your pursuits, providing you with inspiration for new ideas, new ways of doing things. It will brighten life and lighten your daily tasks.

Accepting what is

Everyone always starts with the idea of being positive and perhaps that is a good approach. However, if you have some negativity blocking your creativity, sometimes it is good to just let it out and let it go. Being a small business owner has its ups and downs. Allow yourself to move through these.

Do something you love

As an entrepreneur your life has probably become your business, find time to do something you love. Whether it is a sport, arts, spending time with your family or reading a good book. Make time for the things that make you smile. You will come back refreshed and more able to focus on what you need to do. You will also find your creativity has increased.

Do something different everyday, get uncomfortable!

Doing something different everyday will get you to think out of the box. Sometimes we get too comfortable doing what we always do that we lose our creativity. Doing something different and uncomfortable will force us to think differently.

About the author

A Web Designer with over 8 years experience, I have now turned my focus towards helping SMMEs take Control of their Online Presence ORGANICALLY!

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